![]() White Claw: the top contenderĪnd in this corner… Truly-entering the ring to Dua Lipa’s “Physical,” the song from the commercial we just can’t stop watching. So which hard seltzer brand is really the best? To try to pin down a champion once and for all, we decided to pit Truly and White Claw against one another in the ultimate hard seltzer throw down. And the competition is only growing more intense all the time: analysts predict that hard seltzer sales could reach $6.5 billion by 2024. Though there are now more than 65 hard seltzer brands on the market, Truly and White Claw remain the top two competitors, holding 75% of the spiked seltzer market between them. ![]() White Claw Reddit threads, where fans debate the merits of each brand through polls, March Madness-style bracket tournaments and the occasional old-fashioned cat fight. The battle of the bubbly, boozy beverages has even inspired countless Truly vs. But they were two of the first mass-market imitators to show up when it became clear that hard seltzer was about to be as hot as…umm…regular seltzer? Which is to say: really, really hot.ĭue to their impeccable timing, White Claw and Truly were some of the first alcoholic seltzer waters many consumers ever tried, thus establishing their now notorious rivalry. That distinction belongs to SpikedSeltzer, which launched in 2013 and later rebranded as Bon V!V. Neither White Claw nor Truly was the first hard seltzer to hit the market. Young consumers, it turns out, want a way to be healthy without giving up the stuff they love. Inspired, in large part, by the explosive popularity of sparkling water brands like La Croix amongst millennial and Gen Z consumers, beverage makers also took advantage of the public’s increasing interest in good-for-you vices, such as high-protein ice creams, Impossible burgers and gluten-free everything. Loud, spirited opinions about which brand has the best hard seltzer flavors, which is better for you and which one corresponds to your Harry Potter House (spoiler: Bud Light Seltzer is Hufflepuff).Īs we’ve covered extensively on this blog, the hard seltzer craze came seemingly out of nowhere. And where you find hard seltzer, you also find opinions on hard seltzer. But nowadays, you can’t show up to any summer barbecue, tailgate or block party without encountering coolers overflowing with cans of the low-calorie alcoholic beverage. (And if we were, it was probably to make a lame Zima joke). Truly rivalry start?Ī few years ago, most of us weren’t even talking about spiked seltzer. And no battle encapsulates this unique moment in branding history quite like the near-legendary hard seltzer rivalry of Truly vs. These days, we don’t just express our brand preferences through our purchases, but through our tweets, our TikToks and our hashtags too. ![]() From a consumer perspective, ordering a Coke and being served a Pepsi was merely a minor annoyance, and one that was more or less forgotten about by the time your burger and fries arrived at the table.īut that was then, and this is 2021. Remember the quaint, olden days when the only beverage rivalry on anyone’s radar was the ongoing cola war between Coke and Pepsi? And even that was a “war” in name only, existing, for the most part, between advertising executives. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |